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Tour and Travel Guides
Heavily edited
AI already performs a large share of the work in this job. Even so, the BLS expects 6.3% more of these jobs by 2035, faster than the 3.5% average.
- Rank
- #78 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- +6.3% All jobs: +3.5%
- Median US pay
- $38,120 a year, 2025
- People doing it
- 62,200 in the US, with about 11,900 openings a year
The work, 25 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
AI does this: Provide information to guests, clients, or customers17%
AI performed this in about 1 in 9 Copilot conversations and completed it 87% of the time.
AI does this: Respond to customer problems or inquiries10%
AI performed this in about 1 in 6 Copilot conversations and completed it 84% of the time.
Still yours: Escort others8%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Provide general assistance to others, such as customers, patrons, or motorists7%
AI performed this in about 1 in 9 Copilot conversations and completed it 83% of the time.
Still yours: Coordinate group, community, or public activities6%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Sell products or services5%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Explain regulations, policies, or procedures5%
AI performed this in about 1 in 84 Copilot conversations and completed it 93% of the time.
Still yours: Administer emergency medical treatment4%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Monitor resources or inventories4%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI helps with this: Monitor individual behavior or performance3%
People asked AI for help with this in about 1 in 1,704 conversations, and it got them there 93% of the time.
Still yours: Assist individuals with special needs3%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Teach life skills3%
AI performed this in about 1 in 756 Copilot conversations and completed it 94% of the time.
AI does this: Gather information from physical or electronic sources3%
AI performed this in about 1 in 28 Copilot conversations and completed it 87% of the time.
Still yours: Operate transportation equipment or vehicles3%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Evaluate programs, practices, or processes3%
AI performed this in about 1 in 1,764 Copilot conversations and completed it 93% of the time.
AI does this: Communicate with others about operational plans or activities3%
AI performed this in about 1 in 354 Copilot conversations and completed it 90% of the time.
Still yours: Maintain sales or financial records2%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Manage budgets or finances2%
Barely appears in AI conversations: fewer than 1 in 2,000.
Still yours: Train others to use equipment or products2%
AI does this in desk jobs, but in this one it is mostly hands-on.
Still yours: Distribute materials, supplies, or resources2%
AI does this in desk jobs, but in this one it is mostly hands-on.
AI does this: Train others on operational or work procedures2%
AI performed this in about 1 in 348 Copilot conversations and completed it 92% of the time.
AI helps with this: Prepare foods or beverages1%
People asked AI for help with this in about 1 in 859 conversations, and it got them there 91% of the time.
Still yours: Collect fares or payments1%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI helps with this: Promote products, services, or programs1%
People asked AI for help with this in about 1 in 715 conversations, and it got them there 92% of the time. In this job the work is hands-on, so AI can only assist.
AI helps with this: Perform administrative or clerical activities1%
People asked AI for help with this in about 1 in 171 conversations, and it got them there 89% of the time. In this job the work is hands-on, so AI can only assist.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 106 in 2035. Across all US jobs, about 104.
About 11,900 openings a year, from growth and from people who retire or move on.
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
- Shares 46% of the workUshers, Lobby Attendants, and Ticket Takers21% AI does, against 52% here+0.9% by 2035 · $32,910 · No formal credential
- Shares 41% of the workFlight Attendants4% AI does, against 52% here+8.8% by 2035 · $63,580 · High school diploma
- Shares 37% of the workAmusement and Recreation Attendants37% AI does, against 52% here+3.7% by 2035 · $32,150 · No formal credential
The wire
On the wire.
Nothing filed about this job yet. The latest from the Love front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.32, higher than 91% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 39-7010 · BLS Employment Projections 2025 to 2035
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