← All 785 jobsFile 27-3031
Public Relations Specialists
Also filed here: Pr, Public relations, Communications executive, Comms, Corporate communications
Being rewritten
AI already performs most of the work in this job. Even so, the BLS expects 1.8% more of these jobs by 2035, slower than the 3.5% average.
- Rank
- #15 of 785 jobs, by how much of the work AI does
- US jobs, 2025 to 2035
- +1.8% All jobs: +3.5%
- Median US pay
- $74,750 a year, 2025
- People doing it
- 314,500 in the US, with about 23,000 openings a year
The work, 10 activities
The job description, marked up.
Every activity in this job, the biggest first. Tap a line for the evidence.
- deleAI does this
- +AIAI helps
- stetStill yours
Still yours: Develop business or marketing plans21%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Write material for artistic or commercial purposes17%
AI performed this in about 1 in 95 Copilot conversations and completed it 89% of the time.
AI does this: Provide information or assistance to the public14%
AI performed this in about 1 in 7 Copilot conversations and completed it 86% of the time.
AI does this: Communicate with others about business strategies12%
AI performed this in about 1 in 1,508 Copilot conversations and completed it 95% of the time.
AI does this: Prepare informational or instructional materials11%
AI performed this in about 1 in 51 Copilot conversations and completed it 92% of the time.
AI does this: Coach others7%
AI performed this in about 1 in 183 Copilot conversations and completed it 87% of the time.
Still yours: Direct organizational operations, activities, or procedures6%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Edit written materials or documents6%
AI performed this in about 1 in 162 Copilot conversations and completed it 95% of the time.
Still yours: Collect data about consumer needs or opinions4%
Barely appears in AI conversations: fewer than 1 in 2,000.
AI does this: Promote products, services, or programs2%
AI performed this in about 1 in 117 Copilot conversations and completed it 92% of the time.
2025 to 2035
Ten years from now.
For every 100 of these jobs in 2025, the BLS projects 102 in 2035. Across all US jobs, about 104.
About 23,000 openings a year, from growth and from people who retire or move on.
BLS on AISpecialists use AI tools and generative AI produces some content on its own, lowering this occupation's share. Source ↗
Nearby
Where your skills travel.
Jobs that share the most work with this one, where AI does less of it.
The wire
On the wire.
Nothing filed about this job yet. The latest from the Culture front:
How to read this file.
deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.
+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.
stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.
Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.37, higher than 98% of jobs.
Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.
Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 27-3031 · BLS Employment Projections 2025 to 2035
Check another job.
Know someone in this job? Send them the file.