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Public Relations Managers

Lightly edited

AI performs some of this work. Most of it still needs a person. The BLS expects 5.7% more of these jobs by 2035, faster than the 3.5% average.

38%AI does8%AI helps54%Still yours
Rank
#146 of 785 jobs, by how much of the work AI does
US jobs, 2025 to 2035
+5.7% All jobs: +3.5%
Median US pay
$146,910 a year, 2025
People doing it
80,800 in the US, with about 6,100 openings a year

The work, 21 activities

The job description, marked up.

Every activity in this job, the biggest first. Tap a line for the evidence.

  • deleAI does this
  • +AIAI helps
  • stetStill yours
  1. AI does this: Communicate with others about operational plans or activities12%

    AI performed this in about 1 in 354 Copilot conversations and completed it 90% of the time.

  2. AI does this: Develop marketing or promotional materials8%

    AI performed this in about 1 in 690 Copilot conversations and completed it 85% of the time.

  3. AI does this: Provide information or assistance to the public8%

    AI performed this in about 1 in 7 Copilot conversations and completed it 86% of the time.

  4. AI helps with this: Develop professional relationships or networks8%

    People asked AI for help with this in about 1 in 1,715 conversations, and it got them there 95% of the time.

  5. AI does this: Monitor external affairs, trends, or events4%

    AI performed this in about 1 in 394 Copilot conversations and completed it 87% of the time.

  6. AI does this: Evaluate programs, practices, or processes4%

    AI performed this in about 1 in 1,764 Copilot conversations and completed it 93% of the time.

  7. Still yours: Evaluate personnel capabilities or performance4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  8. AI does this: Edit written materials or documents4%

    AI performed this in about 1 in 162 Copilot conversations and completed it 95% of the time.

  9. Still yours: Develop business or marketing plans4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  10. Still yours: Design databases4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  11. Still yours: Develop contingency or emergency response plans4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  12. Still yours: Develop organizational policies, systems, or processes4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  13. Still yours: Operate audiovisual or related equipment4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  14. Still yours: Maintain operational records4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  15. Still yours: Coordinate activities with clients, agencies, or organizations4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  16. Still yours: Supervise personnel activities4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  17. Still yours: Manage human resources activities4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  18. Still yours: Manage budgets or finances4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  19. Still yours: Coordinate group, community, or public activities4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  20. Still yours: Direct organizational operations, activities, or procedures4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  21. Still yours: Distribute materials, supplies, or resources4%

    AI does this in desk jobs, but in this one it is mostly hands-on.

2025 to 2035

Ten years from now.

For every 100 of these jobs in 2025, the BLS projects 106 in 2035. Across all US jobs, about 104.

US jobs by 2035+5.7%
shrinkingyellow tick: all jobs +3.5%growing

About 6,100 openings a year, from growth and from people who retire or move on.

The wire

On the wire.

Nothing filed about this job yet. The latest from the Work front:

More from the Work front →

How to read this file.

deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.

+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.

stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.

Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.22, higher than 74% of jobs.

Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.

Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 11-2032 · BLS Employment Projections 2025 to 2035

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