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First-Line Supervisors of Retail Sales Workers

Also filed here: Store manager, Retail manager, Shop manager

Lightly edited

AI performs some of this work. Most of it still needs a person. The BLS expects 3.7% fewer of these jobs by 2035.

21%AI does17%AI helps62%Still yours
Rank
#342 of 785 jobs, by how much of the work AI does
US jobs, 2025 to 2035
-3.7% All jobs: +3.5%
Median US pay
$48,520 a year, 2025
People doing it
1.4 million in the US, with about 113,500 openings a year

The work, 21 activities

The job description, marked up.

Every activity in this job, the biggest first. Tap a line for the evidence.

  • deleAI does this
  • +AIAI helps
  • stetStill yours
  1. Still yours: Supervise personnel activities8%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  2. Still yours: Develop educational programs, plans, or procedures7%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  3. AI helps with this: Inspect characteristics or conditions of materials or products7%

    People asked AI for help with this in about 1 in 1,462 conversations, and it got them there 90% of the time.

  4. Still yours: Assign work to others7%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  5. AI does this: Train others on operational or work procedures7%

    AI performed this in about 1 in 348 Copilot conversations and completed it 92% of the time.

  6. Still yours: Monitor resources or inventories7%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  7. AI helps with this: Arrange displays or decorations6%

    People asked AI for help with this in about 1 in 1,323 conversations, and it got them there 65% of the time.

  8. AI does this: Provide general assistance to others, such as customers, patrons, or motorists6%

    AI performed this in about 1 in 9 Copilot conversations and completed it 83% of the time.

  9. AI does this: Respond to customer problems or inquiries6%

    AI performed this in about 1 in 6 Copilot conversations and completed it 84% of the time.

  10. Still yours: Develop business or marketing plans5%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  11. Still yours: Monitor financial data or activities5%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  12. Still yours: Clean tools, equipment, facilities, or work areas4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  13. Still yours: Sell products or services4%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  14. AI helps with this: Purchase goods or services4%

    People asked AI for help with this in about 1 in 214 conversations, and it got them there 91% of the time.

  15. Still yours: Maintain sales or financial records3%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  16. Still yours: Monitor safety or security of work areas, facilities, or properties3%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  17. Still yours: Prepare financial documents, reports, or budgets3%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  18. AI does this: Monitor external affairs, trends, or events3%

    AI performed this in about 1 in 394 Copilot conversations and completed it 87% of the time.

  19. Still yours: Direct organizational operations, activities, or procedures3%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  20. Still yours: Authorize business activities or transactions2%

    Barely appears in AI conversations: fewer than 1 in 2,000.

  21. Still yours: Manage budgets or finances2%

    Barely appears in AI conversations: fewer than 1 in 2,000.

2025 to 2035

Ten years from now.

For every 100 of these jobs in 2025, the BLS projects 96 in 2035. Across all US jobs, about 104.

US jobs by 2035-3.7%
shrinkingyellow tick: all jobs +3.5%growing

Even shrinking, it should still see about 113,500 openings a year as people retire or move on.

The wire

On the wire.

Nothing filed about this job yet. The latest from the Work front:

More from the Work front →

How to read this file.

deleAI does this. In US Bing Copilot conversations from January to September 2024, AI itself performed the activity, completed it and made a real difference often enough to count.

+AIAI helps. People brought the activity to AI as their own goal, and it usually got them there.

stetStill yours. It barely shows up in AI use, AI rarely finishes it, or in this job it needs hands.

Shares are weighted by how much each activity matters in the job, using O*NET. Microsoft’s own AI applicability score for this job is 0.13, higher than 45% of jobs.

Doing an activity is not doing a job. The researchers behind this data warn against reading it as job loss, and so do we. It is US data; the shape of the work travels.

Sources: Microsoft Research, Working with AI (2025) · O*NET OnLine, 41-1011 · BLS Employment Projections 2025 to 2035

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